Mines the idea that understanding processes of the brain, like creativity, help us to control and harness them more effectively.
Notes that the brain moves through experiences and uses them to initiate creativity. So the first step is:
Consuming experiences and information that you take up through our five sciences from all around you, in your environment. You pick up the origin of creative ideas from anywhere in your experience - a moment outdoors, a bit of conversation, or something you smelled. And, if you want to create more, consume more by diversifying the things you experience.

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