Mines the processes we traditionally go through to create and innovate in order to show that mass brainstorming sessions may not be the best way to accomplish goals.
Notes that the traditional method of marathon, spontaneous brainstorming sessions leads to various problems that inhibit innovation:
Employees are afraid of having their ideas judged critically by those in authority.
Idea generation is often rushed and pressured.
When in groups or herds people tend to behave cautiously and fear ideas that are risky or unusual.
Extroverts tend to take over the brainstorming session, stifling the creative ideas of introverts.
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