The problem when you turn to blogging is that you lack intimacy. Far from writing to your wife, you are writing to strangers oftentimes. You write daily or weekly, but how often do you really know the person you are communicating with? Not only are you unfamiliar with the people you write to, but even worse: sometimes you don't even think about it.
The problem is obvious. How do you persuade and engage an audience you are unfamiliar with? The image demonstrates the complex interaction between the writer, reader, topic, and context.
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