Mines the nature of entrepreneurialism, marketing, and social media, basing his discussion on his bachelor's degree in psychology and philosophy, with no grad school. He emphasizes the fact that grad school isn't necessary for everyone.
Notes that he has been CEO three times and like all tenacious entrepreneur's has had successes and failures. The secret is to learn and adapt quickly, trying never to make the same mistake twice, and the #1 rule is to have fun with what you are doing.
If your approach to social media is to advertise and broadcast, your approach will fail because your prospects today are looking to engage, interact, and learn to trust. Overt marketing will be ignored as suspect.
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