Have you stopped to consider what makes Google unique? I may be biased in calling them great, but few can disagree, realistically. Yes, they are the masters of search and much else on the web, but this is the obvious. To say they are great fails to explain the origin of greatness. Given the effect that we see, an unbelievable organization, science dictates there must be a cause. What gave birth to Google's success and perpetuates it?
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